Your guide to blogging

A friend and colleague is close to starting his own blog. He asked for advice, and I could not do better than to point him to Penelope Trunk’s advice. She makes many good points on starting up, how to get print attention, and why blogging’s good for your career.

All well and good for business and media people, you say, but academics seem to think that blogging is bad for tenure. I think the world has changed in the past few years, and that the opposite may now be true. One day soon I will blog why.

In the meantime: what do you think about Penelope’s advice? Any other tips and links to blogging guides?