My nomination for the Ig Nobel prize:
Similar to the effect found in men, the first study demonstrates that touching a pair of boxer shorts leads to a craving for monetary rewards in women.
In the second study it is shown that touching a pair of boxers makes women less loss averse for both money and food.
The third study explicitly focuses on the relative effectiveness of tactile versus visual sexual cues in altering women’s economic decisions, and reveals that women’s willingness-to-pay for economic rewards increases only when the sexual cue is tactile.
We suggest that touching (vs. seeing) sexually laden stimuli prompts pre-programmed consummatory Pavlovian responses that promote approaching economic rewards.
I am having conflicting feelings about science at the moment.
12 Responses
This is a really cool! We’re about to start selling men’s boxer briefs over at Rent A Gent, I wonder what impact this will have.
Study: “Touching men’s boxer shorts makes women crave monetary awards” http://t.co/P7jeZM1ST6
Knowing that men and women seem to respond to types of stimuli differently seems worth knowing. It seems to have greater practical implications than a lot of candidates for the Ig Nobels.
Female responsiveness to tactile cues is already long been exploited by pickup artists. Being aware of how you’ve interacted with someone might help you make slightly less unreasonable actions when interacted with a potential partner of the opposite sex.
lol http://t.co/x8OeLIoPY2
Study: “Touching men’s boxer shorts makes women crave monetary awards” http://t.co/WgylLtuweY via @cblatts
RT @cblatts: Study: “Touching men’s boxer shorts makes women crave monetary awards”
http://t.co/1TASPm2RQj
SCIENCE: http://t.co/E5qyW2pOaa
RT @cblatts: Study: “Touching men’s boxer shorts makes women crave monetary awards”
http://t.co/1TASPm2RQj
Study: “Touching men’s boxer shorts makes women crave monetary awards”
http://t.co/1TASPm2RQj
I really want to read that informed consent statement.
@zaw56 prob ur favorite study as per convo yesterday: “Touching men’s boxer shorts makes women crave monetary awards” http://t.co/yQjgfPAPHF
http://t.co/OGtItLqkRj scientific study: touching men’s boxers make women loss averse for money