The process has three steps – receive task, search for topic, post comments to guide public opinion.
Receiving a task mainly involves ensuring you open your email box every day. Usually after an event has happened, or even before the news has come out, we’ll receive an email telling us what the event is, then instructions on which direction to guide the netizens’ thoughts, to blur their focus, or to fan their enthusiasm for certain ideas.
After we’ve found the relevant articles or news on a website, according to the overall direction given by our superiors we start to write articles, post or reply to comments. This requires a lot of skill. You can’t write in a very official manner, you must conceal your identity, write articles in many different styles, sometimes even have a dialogue with yourself, argue, debate.
In sum, you want to create illusions to attract the attention and comments of netizens.
Full interview, conducted by Ai Wei Wei (who I like more every day). It really is worth the full read. I had to resist posting it in full. h/t The Atlantic.
Another example, reminiscent of (dare I say) cable news:
For example, each time the oil price is about to go up, we’ll receive a notification to “stabilise the emotions of netizens and divert public attention”. The next day, when news of the rise comes out, netizens will definitely be condemning the state, CNPC and Sinopec. At this point, I register an ID and post a comment: “Rise, rise however you want, I don’t care. Best if it rises to 50 yuan per litre: it serves you right if you’re too poor to drive. Only those with money should be allowed to drive on the roads . . .”
This sounds like I’m inviting attacks but the aim is to anger netizens and divert the anger and attention on oil prices to me. I would then change my identity several times and start to condemn myself. This will attract more attention. After many people have seen it, they start to attack me directly. Slowly, the content of the whole page has also changed from oil price to what I’ve said. It is very effective.
11 Responses
http://t.co/QRsB0HCh fascinating view of web propaganda in China…. how long until it’s here, or am I ignorant to think it’s not already?
Never thought about this job: A day in the life of a web propagandist. http://t.co/59rZ9WOW
RT @cblatts: A day in the life of a Chinese web propagandist http://t.co/KF9bIqdQ
RT @cblatts: A day in the life of a Chinese web propagandist http://t.co/KF9bIqdQ
A day in the life of a Chinese web propagandist http://t.co/JeY6HxtK
Hilarious. Reminds me of Sir Humphrey in Yes Minister
RT @cblatts: A day in the life of a Chinese web propagandist http://t.co/KF9bIqdQ
Reminds me of (SOUTH!)Korean mediaí”„ë¡œíŒŒê°„ë‹¤ì˜ ê²°ì •ì²´ëŠ” í˜„ìž¬ì˜ ëŒ€í•œë¯¼êµ ì—¬ë¡ ì´ì£ “@cblatts: A day in the life of a Chinese web propagandist http://t.co/XmRRZBPE”
RT @cblatts: A day in the life of a Chinese web propagandist http://t.co/KF9bIqdQ
A day in the life of a Chinese web propagandist http://t.co/wR4WXtY6
RT @cblatts: A day in the life of a Chinese web propagandist http://t.co/KF9bIqdQ