Don’t judge a book by its Indian cover

On the left, the American book cover for (the Man prize shortlisted) novel Serious Men. On the right, the more muted Indian cover.

Granted, the Indian book cover is pretty dull stuff. I’m all for spicing it up a little. But this? Apparently the market research shows that, not only do Americans want to see a Shiva on their Indian book covers, but Ganesh has to be giving him a lap dance.

More at the WSJ’s India Realtime blog.

The UK cover gives the Brits a little more credibilty: