Chris Blattman

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Genius moments in advocacy: Landmine edition

Landmine-stickers with self-adhesive topsides were placed on the floor. They were invisible until they stuck to your feet. While removing them, people discovered the landmine-picture on the bottom side and were informed that in many other countries they would have been mutilated at this moment.

This and more pretty incredible uses of sticker ads.

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Why We Fight - Book Cover
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